
Label: Universal
Release: September 16, 2008
For fans of: Down-South Pop-Rap
Key Tracks: ‘Self-Esteem’ ‘Party People’ ‘Stepped On My J’z’ ‘Long Night’
Links: www.nelly.net
It’s easy to see why Nelly could be confused with LL Cool J. Both have a boxer’s physique, the self-confidence of a peaking cocaine-addict and both of their fifth studio albums are unoriginal failures. Mistakenly titled ‘Brass Knuckles’ is to Nelly what ‘14 Shots To The Dome’ was to LL. He is trying to capitalize on the current trend of catchy, bass-heavy beats with easy to remember hooks and unimaginative ‘filler’ lyrics. ‘Brass Knuckles’ is nothing more than a club-banger compilation with a couple of exceptions.
I must say the production is exceptional and the only main redeemable quality. The fact that songs with good beats will be enjoyed regardless of their lyrical content has never wringed so true and Nelly has clearly taken advantage of this. Notable head-boppin’ beats are ‘L.A.’, ‘Party People’, ‘Let It Go’, ‘Self-Esteem’ & ‘Who F***s Wit Me’. These beats inject the album with the flava & verve Nelly’s rhymes simply lack. From the producer credits, logically, it’s easy to see why ‘Brass Knuckles’ won’t completely flop. Beats from The Neptunes, Polow Da Don & Jermaine Dupri are not given to risky investments, and unfortunately, the album is just that: a safe & sound business investment.
The first track, ‘U Ain’t Him’ sets the bar for the caliber of topics and creativity present in Nelly’s rhymes; they are completely bland & embarrassingly clichéd to say the least. He is hell-bent on randomly calling out and baiting competitors with the ferociousness of a dog chasing its tail and I lost count at how many times Nelly made it ‘rain’. A line in ‘Who F***s Wit Me’ perfectly illustrates Nelly’s poor attitude and lack of drive in writing his lyrics: “I ain’t even gotta rap no more”. At least he’s right to some extent, he certainly didn’t try.
The guests on the album don’t help either, they are mere enablers for Nelly to keep regurgitating lyrics all too common in hip-hop nowadays. Snoop Dogg, Pharrell and most disappointing of all, Chuck D are bridge fillers and chorus jockeys, which is tragic. Their presence was wasted and they could have easily salvaged their featured tracks and challenged Nelly to showcase some of the lyrical creativity, wit and attitude he was once known for.
On the rarest of occasions that Nelly actually uses the creative side of his brain, he gives us glimpses of the expressive artist he seldom is and always should be. ‘Self-Esteem’ showed Nelly humbly expressing a positive message in a lyrically succinct track. I have mentioned the lack of actual, lyrical content on this album, but Nelly only needed 25 lines to get across the importance of self-knowledge and self-confidence over a funky, Prince-Paul like beat. And for once, the chorus was a perfect side dish instead of being the main, complementing the breadth of Nelly’s verses. ‘Steppin On My J’z’ is another standout, taking a light-hearted view on the highs and lows of Jordan sneakers with an amusing interlude. There are also ‘Long Night’ & ‘Party People’ that set themselves apart as being true to the album's nature: a mild-variety of safe, marketable top-40 club tracks.
I was hoping the attitude and vigor of the title and cover would somehow translate to the actual content, but sadly, I was wrong. If you are looking for some pop-rap to listen to in your car or music to be used in a ‘Fast & The Furious’ movie, ‘Brass Knuckles’ is for you. If you are longing for something new, original & creative in the landscape of hip-hop, move on, there ain’t nothin’ to see here.
Score: 4/10